There are several benefits of having a fulfillment center located where your customers live. The biggest benefit is faster shipping times. Long waits for items shipping overseas is a drag and customers hate waiting. With EU fulfillment, the items offered ship using the same estimated delivery dates as US domestic orders. No more long waits!
Another benefit to International Fulfillment is a reduction in the cost of shipping. International shipping is very expensive! Having an EU fulfillment center is more cost-effective and saves customers money while still providing quality. It means that EU residents ordering items fulfilled in the EU pay the same shipping rates as US domestic orders.