Depending on your store’s specialty, the type of searches visitors conduct can vary greatly. However, in order to track that data and make the proper adjustments, we suggest you set up search analytics through google. Follow this guide to set up search tracking!
Product category (i.e. "Apparel")
Product name (i.e. "Hanes Tagless Tee")
Campaign name (i.e. "Limited Edition" (smile))
Campaign path (URL)