Yes, you can add all customers by selecting “all customers” when setting up your audience. However, data shows that targeted and specific emails perform better, so we suggest you utilize your tags or campaigns to create a customer segment.
Articles in this section
- What do customers search for?
- Can I upload my own customer list?
- When I select a tag/campaign my recipients, why doesn't the total show the total number of customers with that tag or campaign?
- How are customers chosen if my customer list exceeds the limit?
- Can I include customers from multiple campaigns in one email?
- Can I add all my customers to a list?